Meta Ads integration guide

Connect your venue’s Meta Pixel to Eventlin so Facebook/Instagram ads can attribute bookings more accurately.

Eventlin needs:

1. Meta Pixel ID (required) — browser tracking in the booking widget  

2. Conversions API Access Token (optional) — server-side events for better accuracy  

This is not the “Facebook” reservation channel. Meta Ads is conversion tracking only.

1. Get values from Meta

Meta Pixel ID (required)

1. Open Events Manager (https://business.facebook.com/events_manager2)  

2. Go to Data sources / Datasets  

3. Select your Pixel / Dataset  

4. Open Settings  

5. Copy Dataset ID / Pixel ID (digits only, usually 15–16)

Conversions API Access Token (optional)

1. Same Pixel → Settings  

2. Scroll to Conversions API

3. Click Generate access token

4. Copy it immediately and store it securely (Meta won’t show it again)

2. Connect in Eventlin

1. Admin → select venue → Integrations (`/{venueId}/integrations`)  

2. Open Meta Ads (Marketing filter if needed)  

3. Enable, then fill in Meta Ads Configuration:

4. Click Save

3. What Eventlin tracks

When enabled and configured, the booking widget fires:

Offer / choose page - 'PageView' 

Confirm page - 'AddToCart'

Reservation page - 'Contact'

With a CAPI token, Eventlin can also send server-side events (token is never exposed in the browser).

 4. Verify

1. Meta → same Pixel → Test events

2. Open the venue booking widget and walk through a reservation  

3. Confirm events appear (optional: Meta Pixel Helper)